Half of Ecommerce Searches on Mobile
Criteo, an online ad research company, has published a study revealing, amongst other key insights:
- Australia is amongst the top 3 Mobile Shopping (by % mobile), 3rd only after the US and Japan, with a very strong YoY growth
- Australia is Ranked #4 in Mobile Conversions globally
What this tells us is that (no surprises, we hope) that your ecommerce portal better be (a) mobile friendly and (b) search friendly and (c) search on mobile friendly. The report also goes in depth into a User Centric View vs a Device Centric view. Do check out the free report here.