Google Analytics: How to Track Marketing Campaigns
Practical Ecommerce posts a relevant article on using Google Analytics to track marketing campaigns:
The author recommends;
- Niche ecommerce merchants typically have limited advertising budgets and limited time to monitor their marketing activities. They need accurate data to assess the return on investment from various campaigns. Google Analytics is an excellent vehicle for reporting campaign effectiveness, but it requires the implementation of campaign tagging.
- Based on my observations as a Google Analytics consultant, however, there will never be enough emphasis on campaign tagging because there are so many missed opportunities by merchants in this area. Without effective reporting of pay-per-click, email, affiliate, and other campaigns, it is nearly impossible to determine if they are profitable and which ones are driving the most value
Read more at Practical Ecommerce.